Business cover letters are responsible to make that first 5 second impression on the reader, and if you fail to impress him in couple of seconds, than you have failed to get through with your content as well. And if you believe you will get through with the e-mail cover letter simply printed and sent by a regular post, than you are wrong. Those two ways of communication are worlds apart in terms of how people accept them, read them, remember them.
Distributing the business cover letter over email
Internet made it possible to mass mail millions of people worldwide, hence your competitive advantages begin with composing a better cover letter or sales letter than the others, which is a very hard thing to accomplish. The golden rule is to use both tactics, direct mail and email communication to address your buyers or business partners. Smart businesses will use both ways to get their word out.
Using e-mail to spread the word about your new product or service, requires the implementation of some key guidelines on email business cover letters:
1. Correct formatting - the email reader needs a certain type of formatting if you want to have them want to read and digest what you send them. Try to follow these few simple steps:
a. Language - the language should be simple and crisp.
If you make it understandable for a 13 year old, than everyone will get your point. Do not use exaggerations or words that are uncommon or even strange.
b. Not less than 4 and not more than 10 sentences should be used for each paragraph.
If you are not able to explain the main objective of your paragraph in 5 sentences, than do not bother to write it at all.
c. Length - as long as it is compelling you could use any length you want or need.
Though it depends on the business you are in to, your business cover letter could contain anywhere between 3 and 7 paragraphs.
d. Color - do not use too much color or highlighting.
Fingers away from using color underlying for important words or sentences. If you simply can not resist using strong colors, than try not to mix warm and hot color tones too close to each other. Anything over prevailing 3 colors will not be positively accepted with majority of readers.
Do not make the email look like a Christmas tree as this would distract the reader from the subject instead of drawing him to it.
2. The subject line is a tricky thing, you have to avoid landing in the junk mail.
The only reliable way to avoid the junk mail trash bin is to use the specific name of your client, or his individual client number, so that you can address them with a sentence that is immediately recognized by them as a personal letter intended for them only. At least one individual or personal detail in the subject line of your business letter may get you through all those obstacles safely and reliably.
3. Body content - whatever you write in the body of the business cover letter should be compelling enough to get your foot into the door.
The business cover letter is not the end of your communication with your prospective audience, be sure to give them reasons to opt in for your regular ezine notifications. For this purpose there should be some offer or promise for an offer in your business cover letter to have the customer wait and want to know more about you and your business.
The more attractive the offer, the faster would be the reaction of the customer.
A sloppy work on your email campaign can end up in disaster. Failing on one point of composing the cover letter may mean failing on all of them. To start improving your skills on cover letters click over to business cover letters for all commercial purposes.
Sample Business Letter.
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